Product Marketing

Balancing the Needs of Stakeholders in Software Development

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The classic tension between specialization (sales) and generalization (product) occurs often in software development. Some ways to resolve this: In the end, neither side will get exactly what they want, but by working together they can find the solution that balances their needs and benefits the company with the highest impact. Compromise and understanding different … Read more

Conflicts in Strategic Direction in Software Development

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Here is a common conflict that occurs in software projects:The sales team wants features that are easier to demonstrate to reduce barriers to the selling process and the product team wants flexibility to capture a bigger audience This type of situation is common in software development and requires balancing the needs of different stakeholders. The … Read more