The Google Generation & IoT

“Google generation”1 is a popular term referring to a generation of young people, born after 1993, who are growing up in a world dominated by the internet.  For them, constant connectivity–being in touch with friends and family at any time from any place and any device–is of utmost importance2.  According to Wikipedia, the phrase has entered popular vernacular as “a shorthand way of referring to a generation whose first port of call for knowledge is the internet and a search engine.”

This Google generation-driven demand for enhanced capabilities is placing increasing pressure on IT professionals to find more intuitive, AI-enabled ways to support the growing number of devices, applications and the “internet of things” (IoT).  The IoT connects devices and data, integrating business systems across any platform or operating system.  In essence, IoT promises to revolutionize business practices by linking physical and digital worlds together and bringing so-called “Big Data” to the next level.  Now, businesses will have more tools at the ready to help them un-tap the potential of information they are already gathering, allowing them to improve operating efficiency and deliver more robust end-user applications.  McKinsey Global Institute estimates that applications enabled by IoT will generate between $3.9 and $11.1 trillion per year in new economic value by 2025.2

Clearly, the confluence of enabling technologies will demand a robust, searchable and scalable IT solution to execute changes in infrastructure.

  1. Hamid Jamali, “The Google generation: the information behavior of the researcher of the future,” ResearchGate, accessed June 16, 2014, R Jamali/publication/215500461
  1. Jason Frand, “The Information Mindset,” 2000, September/October 2000, p.15.

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