Evolution of the Third Platform
The development of mainframe computing in the 1950s came to be known as the First Platform. Its development revolved around the needs of the enterprise, with very little focus on the specialized needs of end-users.
Driven by the promise of lower cost of ownership and simplified deployment and use, the Second Platform emerged in the 1980s with a marked focus on developing Personal Computer (PC) technologies. Continuing evolution is causing a significant paradigm shift toward meeting the needs of end user in the IT landscape.
Today, the trend toward improving end-user experiences and IT efficiency has led to the development of the Third Platform. First identified and described by International Data Corporation (IDC) in 2007, the Third Platform is defined by the following four pillars:
- Support for a plethora of mobile devices
- Social networking
- Cloud computing
- Big Data and associated analytics, such as Search Engine Optimization (SEO)
The consumer with limited IT expertise is driving the evolution of the Third Platform and growing demand for simplified, automated solutions. For example, the ability to manage cloud computing solutions using terms they understand without requiring intervention by highly trained IT professionals. Until now, simplified solutions to meet these needs have not been available.
However when combining a responsive UX technology stack with machine-assisted learning & search engine technologies, it is possible for the IT professional to state a management goal in natural language, and the system will respond seamlessly with options that optimize performance and/or capacity.
This solution is ideally suited to address the needs of the consumer as well. As hardware and software firms adjust their business models to align more closely with the needs and demands of consumers before those of the enterprise, the blending of responsive UX technologies with artificial intelligence is enabling Goal Oriented UX experiences.